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Oppo Bets on AI to Revive Smartphone Demand in China and Europe

Oppo Bets on AI to Revive Smartphone Demand in China and Europe

Author:

Global Cryptocurrency

Published:

2025-10-29 14:48:02

18

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BTCCSquare news:

Oppo is leveraging artificial intelligence to reinvigorate smartphone sales in China and Europe, targeting younger users with features like instant translation and advanced photo editing. Despite sluggish market conditions, the company sees AI as a catalyst for growth.

China's smartphone shipments declined again in Q3 2025, reflecting fragile consumer confidence. Oppo's strategy in Europe focuses on premium AI devices and trade-in programs to build long-term user loyalty.

Elvis Zhou, Oppo’s Chief Executive for Europe, emphasizes the appeal of AI-driven experiences to tech-savvy consumers under 35. The company remains bullish on AI's sustainable adoption, dismissing concerns of an investment bubble.

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